Reviews can inspire trust and credibility. Shoppers look to find out more before they buy. The Internet has also made it possible to find this information and devices like smartphones have made it more easy to find things on-the-go. Contact Dsquad for Google penalty removal.
Studies find that consumers anticipate online reviews now more than ever. BrightLocal's Local Consumer Evaluation Survey 2014, the most recent of its local customer reviews, conducted over 6 months at May-June 2014, revealed that the growing importance of online reviews from the purchasing decision. An research into how consumers use and read reviews, the poll revealed that 88% of customers expect online reviews as much as recommendations. In addition, it revealed that the proportion of individuals who read online reviews to determine if a local company is a fantastic business rose from 22% in 2011 to 39 percent in 2014.
This was the 4th year the survey was conducted. Much like all the 2013 poll, the focus on this 2014 survey was on consumers in the North American sector. The neighborhood Consumer Panel which consisted of consumers obtained 2,104 entries with 90 percent of respondents coming from Canada.
The lessons in the poll it is critical that you track and manage what's being said about you online.